Business Essentials

Logo Re-Draw

Perhaps you have a logo that already resonates with your customers? Perhaps you just think it’s time to push your marketing avenues and need your existing logo sprucing up or need compatible files for different uses?

Example 1: Quite often, we are asked to design business stationery for a customer, who needs their logo to feature on it but they don’t have the suitable file format / the file they have is bad quality. In these cases we will need to redraw the logo, as a vector file is always best to use.

Average artwork time: 15mins-45mins – £10-£30 (this cost will be added to the design & print price of your business stationery)

Example 2: Your business stationery is all sorted but you want to expand your marketing reach via social media platforms. You want your branding to be professional ie: no pixellation or distortion. Your logo will be redrawn and you will be supplied with file as a PDF, EPS, Ai, PNG & JPEG. Additional to this, we will set your logo to the correct size and file formats for each of the social media platforms you need, to use as the profile picture.

Average artwork time: 30mins-45mins – £20-£30

Examaple

Simple Text Logo

In some business fields, it can be more impactful to have your logo simply be your name or your business name. It’s direct, concise and in many ways can be most effective. If this is the route for you – it’s all about the font use, spacing and colour palette. Getting these right will be key in making its simplicity impressive.

Stage 1: You’ll be provided with three initial outlooks/layouts.

Stage 2: From there, let us know which parts you like of each and then a revised, combined update will be comprised to give your final text logo.

Average artwork time: 45mins-60mins – £30-£40

Need your logo in all file formats and different colourways? 15mins – £10

Example

The Complete Package

Perhaps you are starting a new business? Perhaps you want to completely rebrand your current business? You may know exactly what you want in a logo or you may have no idea where to start! This process structure varies from business to business but will ultimately get you the logo design you desire to capture your target audience. Once your logo is decided, we’ll also make sure you’re good to go on all your social media platforms too! Typically, we aim to design the logo within these stages:

We will get to know a bit about you and discuss your branding ideas, get a feel for styling, colour palette and imagery that represents the character of your establishment. From here you will be provided with approximately 3-5 initial logo design concepts. You may decide at this point that you love one of them and go with that, or perhaps you like some elements of one and other parts of another…

Once you’ve seen the initial concepts, you will begin to narrow down the choices and in stage 2 we will combine those ideas to hone in on a few updated designs.At this point, the final design will begin to shape in your imagination.

We’re nearly there! All that’s left, may be a few tweaks, here and there and we’ll define the best colour combinations and palette and by the end of this stage your primary logo will be complete!

Once the primary logo design is signed off, it’s time to finalise the different versions that you’ll need for future use.Depending on different materials and different backgrounds you’ll be applying your logo to further down the line, more often than not you’ll be needing your logo as a single colour version and perhaps a version with the colours reversed, so that it stands out against a contrasting background.

Each of these versions will then be supplied to you in the following file formats: EPS, PDF, Ai, PNG and JPEG. By supplying you with the logos in all of these formats, you will always be able to used your logo at a high resolution in the correct ratio, across all media, advertising and products.

Your logo will be adapted and set up for all the social media platforms you intend to use as a business, in the correct sizes and file formats: profile pictures, banners and even a styled templatefor your posts for you to use as a border / background.Remember – brand consistency in key!So fly your flag and splash your branding on everything you do!

Occasion Stationery